top of page

Turn Insight
Into Action, Faster.

We help brands unlock consumer motivations, generate fresh insights, and fuel business growth with empathy-fueled clarity.

Staircase and Sphere
April Bell is an empathy-driven innovation consultant who has helped global brands, teams, and leaders navigate complexity, spark creativity, and create sustainable growth.
April Bell is an empathy-driven innovation consultant who has helped global brands, teams, and leaders navigate complexity, spark creativity, and create sustainable growth.
April Bell is an empathy-driven innovation consultant who has helped global brands, teams, and leaders navigate complexity, spark creativity, and create sustainable growth.
Sunlit Mountain Landscape
Made With Empathy.

Full-Service Research
& Innovation Projects

Actionable insights for product innovation, brand strategy, and marketing.

Tailored qualitative research designed to meet your objectives.

Support for every stage of your product funnel and marketing goals.

Moderator-Only Support

Need expert moderation for in-house research?

We lead interviews, focus groups, and more.

Consulting for
DIY Insights

Expert guidance on qualitative research best practices.

Includes templates and real-time feedback, if needed.

Learn screening, interviews, focus groups, and innovation sessions.

Made With Empathy.

Empathy Driven

Actionable insights for product innovation, brand strategy, and marketing.

Tailored qualitative research designed to meet your objectives.

Support for every stage of your product funnel and marketing goals.

Empathy
Driven

Actionable insights for product innovation, brand strategy, and marketing.

Tailored qualitative research designed to meet your objectives.

Support for every stage of your product funnel and marketing goals.

Made With Empathy.

Expert Research
Facilitation

Professional Moderation for In-House Teams

Need an experienced moderator to ensure your in-house research hits the mark?

We lead insightful interviews, focus groups, and ideation sessions to uncover deep customer insights.

Expert Research
Facilitation

Professional Moderation for In-House Teams.

Need an experienced moderator to ensure your in-house research hits the mark?

We lead insightful interviews, focus groups, and ideation sessions to uncover deep customer insights.

Consulting for
DIY Insights

Expert guidance on qualitative research best practices.

Includes templates and real-time feedback, if needed.